minu

Payroll Freedom Told in One Scroll

We reframed minu’s homepage so HR leaders see proof, feel urgency, and book a demo that brings earned wage access to their teams.

❲ 1 ❳ UX Strategy

❲ 2 ❳ Web Build

❲ 3 ❳ Optimization

Challenge

Payroll platform needed to stand out in a crowded market

Solution

Innovative homepage design paired with optimized development

Results

Client engagement and demo requests rose sharply

Project image of Payroll Freedom Told in One Scroll

minu partnered with Kigo to present their payroll solutions with clarity and credibility. We shaped a homepage narrative that highlights employer benefits, showcases impact metrics, and guides HR leaders to book a demo.

Enhanced performance, smart CTAs, and testimonial-driven sections helped minu move beyond awareness to measurable demand, supporting over 30,000 clients who rely on the platform.

Payroll Freedom Told in One Scroll mobile view — "Helping employees access payroll advances through a high-performing homepage."

Mobile mockup frame - Image by svstudioart on Freepik — "Helping employees access payroll advances through a high-performing homepage."

Payroll Freedom Told in One Scroll desktop view — "Boosting talent retention through innovative financial solutions."

Desktop mockup frame — "Boosting talent retention through innovative financial solutions."

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