minu

Payroll Freedom Told in One Scroll

We reframed minu’s homepage so HR leaders see proof, feel urgency, and book a demo that brings earned wage access to their teams.

Services

A summary of the core services we provided to bring this project to life.

UX Strategy

Web Build

Optimization

Tech Stack

The technologies and tools we used to build, deploy, and maintain this project.

Vue

Node.js

AWS S3

AWS CloudFront

Project image of Payroll Freedom Told in One Scroll

Our Approach

minu partnered with Kigo to present their payroll solutions with clarity and credibility. We shaped a homepage narrative that highlights employer benefits, showcases impact metrics, and guides HR leaders to book a demo.

Under the Hood

Enhanced performance, smart CTAs, and testimonial-driven sections helped minu move beyond awareness to measurable demand, supporting over 30,000 clients who rely on the platform.

Payroll Freedom Told in One Scroll mobile view — "Helping employees access payroll advances through a high-performing homepage."

Mobile mockup frame - Image by svstudioart on Freepik — "Helping employees access payroll advances through a high-performing homepage."

Payroll Freedom Told in One Scroll desktop view — "Boosting talent retention through innovative financial solutions."

Desktop mockup frame — "Boosting talent retention through innovative financial solutions."

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