[{"data":1,"prerenderedAt":156},["ShallowReactive",2],{"case-study-campo-azul":3},{"year":4,"accent":5,"copy":6,"hero":31,"gallery":42},2025,"#238494",{"en":7,"es":20},{"title":8,"accent":9,"lead":10,"services":12,"meta":17},"La","Kermesse",[11],"The energy of a night in Guadalajara, before and after the party. An event site for Tequila Campo Azul that connects an illustrated invitation, memories from every edition and the guest journey from RSVP to arrival.",[13,14,15,16],"Event site","Journey design","Automations","Photo galleries",{"title":18,"description":19},"La Kermesse by Tequila Campo Azul: event site and guest journey | Kigo","How Kigo built the event site of La Kermesse, the party of Tequila Campo Azul: a save the date, the photo galleries of each edition and a connected RSVP, reminders and check-in.",{"title":8,"accent":9,"lead":21,"services":23,"meta":28},[22],"La energía de una noche en Guadalajara, antes y después de la fiesta. Un sitio para Tequila Campo Azul que conecta una invitación ilustrada, los recuerdos de cada edición y el recorrido del invitado desde el registro hasta la llegada.",[24,25,26,27],"Sitio de evento","Diseño de experiencia","Automatizaciones","Galerías de fotos",{"title":29,"description":30},"La Kermesse de Tequila Campo Azul: sitio del evento y recorrido del invitado | Kigo","Cómo Kigo construyó el sitio del evento La Kermesse, la fiesta de Tequila Campo Azul: un save the date, las galerías de fotos de cada edición y un registro, recordatorios y acceso conectados.",{"kind":32,"src":33,"small":34,"width":35,"height":36,"caption":37,"alt":39},"screen","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fhome-hero.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fhome-hero-1200.webp",2200,1375,{"en":38,"es":38},"Save the date",{"en":40,"es":41},"The home page of La Kermesse by Campo Azul: the logo among illustrated cocktails and skulls, with the date of the fourth edition","La página de inicio de La Kermesse de Campo Azul: el logotipo entre cocteles y calaveras ilustrados, con la fecha de la cuarta edición",[43,51,74,83,90,99,108,117,126,132,149],{"kind":44,"title":45,"text":48},"chapter",{"en":46,"es":47},"An invitation you can feel","Una invitación que se siente",{"en":49,"es":50},"The look comes from the party itself: fair games, tequila bars and a patterned paper in the colors of the agave. The page only has to say when and where, and let the logo and the illustrations do the rest.","El estilo viene de la fiesta misma: juegos de feria, barras de tequila y un papel con patrones en los colores del agave. La página solo tiene que decir cuándo y dónde, y dejar que el logotipo y las ilustraciones hagan el resto.",{"kind":52,"caption":53,"screens":56},"phones",{"en":54,"es":55},"On the phone","En el teléfono",[57,64,69],{"src":58,"width":59,"height":60,"alt":61},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-home-hero.webp",640,1385,{"en":62,"es":63},"The save the date on a phone","El save the date en un teléfono",{"src":65,"width":59,"height":60,"alt":66},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-home-menu.webp",{"en":67,"es":68},"The menu with the four editions, on a phone","El menú con las cuatro ediciones, en un teléfono",{"src":70,"width":59,"height":60,"alt":71},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-ed4-b.webp",{"en":72,"es":73},"A gallery of the fourth edition on a phone","Una galería de la cuarta edición en un teléfono",{"kind":75,"src":76,"small":77,"smallWidth":78,"width":79,"height":79,"alt":80},"art","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fparty-details.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fparty-details-720.webp",720,1006,{"en":81,"es":82},"Four original photographs from the third Kermesse: Campo Azul bottles, a fair game, cocktails and the dance floor","Cuatro fotografías originales de la tercera Kermesse: botellas Campo Azul, un juego de feria, cocteles y la pista de baile",{"kind":44,"title":84,"text":87},{"en":85,"es":86},"Four editions","Cuatro ediciones",{"en":88,"es":89},"The invitation becomes an archive when the night is over. Each edition has its own gallery: fair stands, small details and a dance floor full of people. The photography carries the energy while a simple menu keeps every year within reach.","La invitación se convierte en archivo cuando termina la noche. Cada edición tiene su galería: puestos de feria, pequeños detalles y una pista llena de gente. Las fotos conservan la energía mientras un menú sencillo mantiene a la mano todas las ediciones.",{"kind":32,"src":91,"small":92,"width":35,"height":36,"caption":93,"alt":96},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed1-stands-b.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed1-stands-b-1200.webp",{"en":94,"es":95},"First edition","Primera edición",{"en":97,"es":98},"Photos of the first edition: the Canicas, Registro Civil and Lotería stands","Fotos de la primera edición: los puestos de Canicas, Registro Civil y Lotería",{"kind":32,"src":100,"small":101,"width":35,"height":36,"caption":102,"alt":105},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed2-gallery-b.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed2-gallery-b-1200.webp",{"en":103,"es":104},"Second edition","Segunda edición",{"en":106,"es":107},"Photos of the second edition, outdoors, with the Kermesse sign and the Campo Azul letters among the guests","Fotos de la segunda edición, al aire libre, con el letrero de La Kermesse y las letras de Campo Azul entre los invitados",{"kind":32,"src":109,"small":110,"width":35,"height":36,"caption":111,"alt":114},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed3-gallery.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed3-gallery-1200.webp",{"en":112,"es":113},"The dance floor","La pista de baile",{"en":115,"es":116},"Photos of the third edition: guests dancing on a checkered floor under a tower of glasses","Fotos de la tercera edición: invitados bailando en un piso de cuadros bajo una torre de copas",{"kind":32,"src":118,"small":119,"width":35,"height":36,"caption":120,"alt":123},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed4-gallery.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fed4-gallery-1200.webp",{"en":121,"es":122},"Fourth edition","Cuarta edición",{"en":124,"es":125},"Photos of the fourth edition, with the white arches of the venue and guests dressed for the party","Fotos de la cuarta edición, con los arcos blancos del lugar y los invitados vestidos para la fiesta",{"kind":75,"src":127,"small":128,"smallWidth":78,"width":79,"height":79,"alt":129},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Ffourth-edition-moments.webp","\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Ffourth-edition-moments-720.webp",{"en":130,"es":131},"Four original photographs from the fourth edition: the candlelit venue, papel picado, a fair stand and live music","Cuatro fotografías originales de la cuarta edición: el lugar iluminado con velas, papel picado, un puesto de feria y música en vivo",{"kind":52,"caption":53,"screens":133},[134,139,144],{"src":135,"width":59,"height":60,"alt":136},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-ed1-a.webp",{"en":137,"es":138},"The first edition on a phone","La primera edición en un teléfono",{"src":140,"width":59,"height":60,"alt":141},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-ed2-a.webp",{"en":142,"es":143},"The second edition on a phone","La segunda edición en un teléfono",{"src":145,"width":59,"height":60,"alt":146},"\u002Fimages\u002Fprojects\u002Fcampo-azul\u002Fphone-ed3-a.webp",{"en":147,"es":148},"The third edition on a phone","La tercera edición en un teléfono",{"kind":44,"title":150,"text":153},{"en":151,"es":152},"From invitation to arrival","De la invitación a la llegada",{"en":154,"es":155},"Behind the site, the journey of each guest is connected from the first invitation to the door: the RSVP, the reminders and the check-in.","Detrás del sitio, el recorrido de cada invitado está conectado desde la primera invitación hasta la puerta: el registro, los recordatorios y el acceso.",1791926288088]