[{"data":1,"prerenderedAt":195},["ShallowReactive",2],{"published-blog-translations":3,"case-study-wera-workout":4},null,{"year":5,"accent":6,"copy":7,"hero":32,"gallery":44},2022,"#d4856a",{"en":8,"es":21},{"title":9,"accent":10,"lead":11,"services":13,"meta":18},"Wera","Workout",[12],"The energy of training with Wera de la Garza, on any screen. A website and membership platform bringing video classes, weekly plans and a community together, from the first visit to the next workout.",[14,15,16,17],"Web design","Brand site","Subscriptions","Video classes",{"title":19,"description":20},"Wera Workout: workout membership platform | Kigo","The original Wera Workout website and membership platform: weekly training plans, a filterable class library and a community built around movement.",{"title":9,"accent":10,"lead":22,"services":24,"meta":29},[23],"La energía de entrenar con Wera de la Garza, en cualquier pantalla. Un sitio y una plataforma por suscripción que reúnen clases en video, planes semanales y comunidad, desde la primera visita hasta el siguiente entrenamiento.",[25,26,27,28],"Diseño web","Sitio de marca","Suscripciones","Clases en video",{"title":30,"description":31},"Wera Workout: plataforma de entrenamiento por suscripción | Kigo","El sitio original y la plataforma de Wera Workout: planes semanales, una biblioteca de clases con filtros y una comunidad que comparte el gusto por moverse.",{"kind":33,"src":34,"small":35,"poster":36,"posterSmall":37,"width":38,"height":39,"smallWidth":40,"alt":41},"video","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fhome-film.mp4","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fhome-film-640.mp4","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fhome-film-poster.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fhome-film-poster-640.webp",852,480,640,{"en":42,"es":43},"Wera training in a bright studio, from the original Wera Workout film","Wera entrenando en un estudio iluminado, del video original de Wera Workout",[45,57,65,73,83,92,114,123,129,136,145,154,171,178,187],{"kind":46,"src":47,"small":48,"width":49,"height":50,"caption":51,"alt":54},"screen","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-intro.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-intro-1200.webp",2200,1375,{"en":52,"es":53},"Welcome to Wera Workout","Bienvenida a Wera Workout",{"en":55,"es":56},"Wera’s introduction to the program beside her portrait, on a soft blush background","La presentación del programa en palabras de Wera, junto a su retrato sobre un fondo rosa suave",{"kind":58,"src":59,"small":60,"width":61,"height":61,"alt":62},"art","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fstrength.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fstrength-1200.webp",2000,{"en":63,"es":64},"Wera holding dumbbells in a bright studio, from the platform’s original strength-training photography","Wera con mancuernas en un estudio iluminado, de la fotografía original de fuerza de la plataforma",{"kind":66,"title":67,"text":70},"chapter",{"en":68,"es":69},"A rhythm for every week","Un ritmo para cada semana",{"en":71,"es":72},"A weekly plan gives each session its place. For those choosing their own routine, the class library groups workouts by muscle group and offers filters for duration, workout type and equipment.","El plan semanal le da un lugar a cada sesión. Para quienes prefieren armar su propia rutina, la biblioteca reúne los entrenamientos por grupo muscular y ofrece filtros de duración, tipo de workout y material.",{"kind":46,"src":74,"small":75,"width":49,"height":76,"caption":77,"alt":80},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-weekly.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-weekly-1200.webp",1650,{"en":78,"es":79},"The weekly plan","El plan semanal",{"en":81,"es":82},"The weekly training page with the workout of the day and a sequence of class cards","La página del plan semanal, con el workout del día y una secuencia de tarjetas de clases",{"kind":46,"src":84,"small":85,"width":49,"height":50,"caption":86,"alt":89},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-workouts.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-workouts-1200.webp",{"en":87,"es":88},"Find your next workout","Encuentra tu siguiente workout",{"en":90,"es":91},"The workout library with filters for duration, workout type and equipment, followed by classes grouped by muscle group","La biblioteca de workouts, con filtros de duración, tipo de entrenamiento y material, seguida de clases por grupo muscular",{"kind":93,"caption":94,"screens":97},"phones",{"en":95,"es":96},"On the phone","En el teléfono",[98,104,109],{"src":99,"width":40,"height":100,"alt":101},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-home.webp",1385,{"en":102,"es":103},"The original Wera Workout home page on a phone","El inicio original de Wera Workout en un teléfono",{"src":105,"width":40,"height":100,"alt":106},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-weekly.webp",{"en":107,"es":108},"The weekly training plan on a phone","El plan semanal de entrenamiento en un teléfono",{"src":110,"width":40,"height":100,"alt":111},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-workouts.webp",{"en":112,"es":113},"The workout library and filters on a phone","La biblioteca de workouts y sus filtros en un teléfono",{"kind":46,"src":115,"small":116,"width":49,"height":50,"caption":117,"alt":120},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-class.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-class-1200.webp",{"en":118,"es":119},"Before pressing play","Antes de darle play",{"en":121,"es":122},"The Upperbody 01 class page with its trainer, video area and membership access","La página de la clase Upperbody 01, con su entrenadora, área de video y acceso por membresía",{"kind":58,"src":124,"small":125,"width":61,"height":61,"alt":126},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fmovement.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fmovement-1200.webp",{"en":127,"es":128},"Wera in a side plank lifting a dumbbell, from the platform’s original full-body workout photography","Wera en plancha lateral levantando una mancuerna, de la fotografía original de entrenamiento de cuerpo completo",{"kind":66,"title":130,"text":133},{"en":131,"es":132},"One membership, your own routine","Una membresía, tu propia rutina",{"en":134,"es":135},"The monthly membership brings all classes and programs together, with new content each week. The original site presents the benefits clearly and shows how to follow a session from a phone, computer or TV.","La membresía mensual reúne todas las clases y programas, con contenido nuevo cada semana. El sitio original presenta los beneficios y muestra cómo seguir una sesión desde el teléfono, la computadora o la televisión.",{"kind":46,"src":137,"small":138,"width":49,"height":50,"caption":139,"alt":142},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-membership.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-membership-1200.webp",{"en":140,"es":141},"The monthly membership","La membresía mensual",{"en":143,"es":144},"The original monthly membership section, with its 399 price, included benefits and sign-up button beside a training video","La sección de la membresía mensual original, con su precio de 399, beneficios y botón de inscripción junto a un video de entrenamiento",{"kind":46,"src":146,"small":147,"width":49,"height":50,"caption":148,"alt":151},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-devices.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-devices-1200.webp",{"en":149,"es":150},"On your favorite screen","En tu pantalla favorita",{"en":152,"es":153},"The original site’s device section, showing access to classes across screens with its own device illustration","La sección de dispositivos del sitio original, que presenta las clases en distintas pantallas con su propia ilustración",{"kind":93,"caption":94,"screens":155},[156,161,166],{"src":157,"width":40,"height":100,"alt":158},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-membership.webp",{"en":159,"es":160},"The monthly membership and its benefits on a phone","La membresía mensual y sus beneficios en un teléfono",{"src":162,"width":40,"height":100,"alt":163},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-class.webp",{"en":164,"es":165},"The Upperbody 01 class and membership access on a phone","La clase Upperbody 01 y el acceso por membresía en un teléfono",{"src":167,"width":40,"height":100,"alt":168},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fphone-webflow-about.webp",{"en":169,"es":170},"Wera’s introduction and approach to movement on a phone","La presentación de Wera y su forma de entender el movimiento en un teléfono",{"kind":66,"title":172,"text":175},{"en":173,"es":174},"A familiar face. A shared experience.","Una cara cercana. Una experiencia compartida.",{"en":176,"es":177},"Wera’s introduction puts a person behind the program. The WWARMY photo gallery brings the community into the site, carrying the same warmth as the trainer’s approach to movement.","La presentación de Wera le da una cara al programa. La galería de fotos de WWARMY lleva a la comunidad al sitio y refleja la cercanía de su forma de entender el movimiento.",{"kind":46,"src":179,"small":180,"width":49,"height":50,"caption":181,"alt":184},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-about.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-about-1200.webp",{"en":182,"es":183},"Meet Wera","Conoce a Wera",{"en":185,"es":186},"Wera de la Garza’s page, introducing the trainer and her approach to conscious movement","La página de Wera de la Garza, con la presentación de la entrenadora y su enfoque de movimiento consciente",{"kind":46,"src":188,"small":189,"width":49,"height":50,"caption":190,"alt":192},"\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-community.webp","\u002Fimages\u002Fprojects\u002Fwera-workout\u002Fwebflow-community-1200.webp",{"en":191,"es":191},"WWARMY",{"en":193,"es":194},"A collage of community photographs in the original site’s WWARMY section","Un collage de fotografías de la comunidad en la sección WWARMY del sitio original",1793689975027]